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Case study · Social media
Marketing: Social Media Design and Copy
As Marketing Specialist at Perpetoo, a Romanian car-sharing start-up, I designed and wrote the whole campaign: display and Facebook ads, social posts, flyers, brochures and parts of the website.
One promise, told in every format: rent a car straight from its owner, simply and at half the price.
Overview
One campaign, every format
Perpetoo connects car owners with travellers who love to drive. I shaped the visual language of the campaign, with bold speed stripes, cartoon cars and the brand’s orange, cyan and lime, then adapted it to every placement, from 120 px skyscrapers to Facebook link ads, and wrote the Romanian copy for each one.
Client
Car sharing marketplace, Romania
- 17 Ad creatives
- 8 Ad formats
- 2 Audiences
The approach
What I did
01
Display ads
Skyscrapers, leaderboards and rectangles for the Google Display Network, all built from the same stripes, cars and call to action.
02
Facebook ads and posts
Link ads and square posts for the feed, each one leading with a single, clear promise in the first line.
03
Copywriting
Every headline and call to action written in Romanian: short, friendly and focused on one benefit at a time.
04
Two audiences
Owners hear that their car can earn money for them. Drivers hear they can rent from locals at half the price.
05
Flyers and brochures
Print pieces that carry the same colours and cartoon cars from the screen to the street.
06
Website updates
Redesigned parts of perpetoo.com so the pages people landed on matched the ads that brought them there.
The campaign
Seventeen creatives, eight formats
Facebook link ads 1200 × 628
Display skyscrapers 300 × 600 · 160 × 600 · 120 × 600
Social posts 1080 × 1080
Rectangle and campaign overview 336 × 280 · Google Ads
Leaderboards and billboard 728 × 90 · 970 × 90
The copy
Words that sell the drive
-
Drivers
Pentru mașini cu chef de drum și călători care iubesc să conducă!
For cars in the mood for the road, and travellers who love to drive.
-
Owners
Pune-ți mașina să facă bani pentru tine, simplu și rapid!
Put your car to work and let it earn money for you, simply and fast.
-
Drivers
Închiriază mașină direct de la proprietari locali. Mai simplu nu se poate!
Rent a car directly from local owners. It does not get any simpler.
-
Offer
Acum poți închiria mașină direct de la proprietari, la jumătate de preț!
Now you can rent a car straight from its owner, at half the price.
Every creative closes with the same call to action, “Înscrie-te acum pe www.perpetoo.com” (sign up now on perpetoo.com), so each format points to one place.
Design system
Bright, fast, on the move
- Road orange #FA7500
- Sky cyan #38C8D3
- Lime #A5CB02
- Asphalt #353944
- Discount purple #8818D2
Aa
Ubuntu
Mai simplu nu se poate!
Închiriază direct de la proprietari
Cartoon cars on speed stripes, and the call to action used across every Perpetoo format.
Let’s Talk!
Let’s make your business stand out.
Your idea, my design, we can not fail in our future collaboration.