In the realm of creativity, designers find a multitude of inspirational sources on the internet. Yet, the true magic of design lies within the designer’s mindset.
When embarking on the journey to craft a logo, designers must consider its practicality. Will this logo serve as an icon for a future app, a web platform, or a printed masterpiece? With these considerations in mind, the designer’s creative process traverses three essential stages.
The Power of Thinking Simple
Sometimes, a designer is tasked with creating a logo for a brand that hasn’t even chosen a name yet. Surprisingly, this creative freedom can lead to remarkable results. By simplifying the design, the creative mind can focus on a few core elements and gradually refine them into a polished masterpiece.
Take, for instance, the words ‘web’ and ‘design.’ These words commence with the letters ‘W’ and ‘D.’ While the initial combination appears appealing, many web design blogs have already adopted this approach. To stand out, the designer must seek uniqueness. The letter ‘W’ resembles a mountain peak, nestled between two others—an intriguing observation worth noting.
Now, consider the letter ‘D.’ It conjures the image of a delta symbol, represented by a triangle, akin to a mountain peak. This symbol also signifies ‘change’ in mathematics. Armed with these mental notes, the journey begins to translate these ideas into an iconic logo.
With the icon now polished, let’s delve into the exciting task of harmonizing it with the perfect font to bring our logo to its crowning glory.
The next brushstroke in our creative journey is the selection of colors. Enter color theory—a crucial consideration. What color befits a mountain peak? While a snow-capped mountain against a blue sky is picturesque, we opt for a bolder, abstract choice: Red. This dynamic hue symbolizes passion and daring.
Typography holds immense power. Each font exudes a unique character through varying weights and sizes. The task of choosing the perfect font can be daunting. However, revisiting our mental sticky notes offers clarity. What font embodies the majesty of a mountain? The answer is clear—big and bold. In my quest, I stumbled upon [Archivo Black, designed by Omnibus-Type, a free Google Font]. This font, with its commanding presence, perfectly complements my logo.
In the journey of logo design, simplicity, symbolism, color theory, and typography converge to create a visual masterpiece. This process, driven by creativity and guided by a designer’s unique mindset, yields logos that stand as powerful symbols of brands and concepts. For a live example, explore my personal portfolio website at https://wdesigner.ro/, where this process has come to life.”